If you have a website or do any online marketing, you’ve probably heard the term ‘SEO’ at some point. SEO is all about getting your website higher up the search engine rankings, so your business appears before your competitors when potential customers type certain words into Google (or the search engine they are using).
Around 9 out of 10 searches are done through google, and google processes billions of searches every day! So making your SEO strategy all about google, makes a lot of sense.
So whilst google is the place to be for your business, being the giant they are means that they change the way they look at and rank websites quite regularly. At one time you could simply ensure your website had lots of words about you and your business, put in lots of places, lots of times – and this would mean you feature higher. But Google now penalises this, so you need to keep on top of how Google views your website to stay ahead of your competition. And it’s worth doing – very few customers searching for a specific service or product will even get past page 1 on their Google search!
The good news is that Google punishes the fake websites, and rewards genuine businesses now, so creating authentic content and engaging your audience by understanding them is the easiest and best way to help Google help you. It’s really that simple, be authentic and speak often and honestly.
But don’t hold your breath for too long, because SEO is something you need to be in for the long haul – it can take months, even the best part of a year, for your efforts to start reaping the rewards. You need to stick with it. But the sooner you start – the sooner you’ll reap the rewards.
SEO, Social Media and content go hand in hand, so make sure you have a youtube channel that you post on, you keep your social channels alive and buzzing with updates, and link up with other like-minded business or people in your industry. The more people talking about you, and publishing genuine links to your website – the better.
A few simple tips from us:
Try different types of content: videos, infographics, animations, quizzes. It all helps. Make sure your website not only looks OK, but is also easy to navigate and mobile friendly. Don’t stuff your site with keywords, just talk honestly about your business and what you offer. And try to create meaningful and helpful content for your customers (so you need to know what your customer find meaningful and helpful…).
You can always get some help from a digital marketing specialist. We can help you set up your social media channels from as little as £99, and we also have highly impactful SEO packages specifically designed to get you to the first page of Google for when customers are searching for products or services like yours.
To get started, we offer a free online presence analysis report which will tell you some of the areas you might need to focus on. No obligation, just click below and we’ll help you get started today.