Small business are spoilt for choice when it comes to online presence. And Facebook can often be the ‘go to’ place for a local business to advertise and speak to their customers.
And why not?
Millions of people log into Facebook every day, and the Facebook user population (when grouped together) would be the largest country in the world (if it existed as a country).
So Facebook sounds like the best option for your business?
It’s quick and easy to set up, easy to update, you can reach 24 million users in UK almost instantly, but relying on Facebook alone won’t get you the customers you’re looking for.
Because, if you’re a business on Facebook, then Facebook know you’re a business, and know they can make money out of you.
They want your advertising, so will tantalise you with limited exposure of your posts, unless you pay them to reach more of your intended audience.
When you post on your business page, only a small percentage of your followers actually even see your post.
And remember, Facebook isn’t a business environment, most people are there to see what their friends are up to, or what’s going on in their community. Not to shop or do business.
Just think about your own shopping habits, you’ll go to Google first when you want a service or product (9 out of 10 people do). And yes, some potential customers might visit your Facebook page to look at reviews or opening hours, but after they’ve already seen you in their search results.
So what’s the answer?
A website is always your first and best option for your business.
It gives you complete control, makes your business look credible, plus you can even do business through it.
But best of all, making sure your online presence is optimised provides effectively ‘free advertising’ by ranking you higher in Google’s search engine results.
This will do a lot more for your business than Facebook ever can.
Already got a website but it isn’t working?
Then run a FREE audit report to see what need fixing to make sure your customers can find you more easily.